Client: Sydney's Friends
Role: Visual identity, art direction of website, brand voice, business collateral design
Story: Sydney’s Friends supports pets and their people by providing essential supplies to pet owners in need. To build trust with the community they serve, we developed a visual identity inspired by the natural beauty of the Blue Ridge Mountains.
The design is clean and thoughtful. It's refined, but never sterile or overly polished. At the heart of it all is Sydney, the beloved dog who inspired the name. She breaks the circle’s border, leaning forward to meet your gaze—just as she loved to do in life.
Rounded typography reinforces the feeling of warmth and approachability, creating a sense of safety and support. The identity is more than a look; it’s a handshake and a promise to help.
