Client: REIGN Performance Training (Personal Fitness)
Project: Brand Identity
Role: Designer
Concept: Create a logo for a personal training business focused on strengthening and improving the athletic performance of their clients. The logo should denote strength and power, and depict a firm foundation and a feeling of "wholeness." It should be relatable, modern bordering on futuristic, legible, and be recognizable from a distance. It should look good large, but also small.
"Oh! And eggplant purple would be cool."
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