![](https://cdn.myportfolio.com/0ea7247d-545c-4231-82be-00e8e5664b48/690467c4-e574-459d-8192-195838b99158_rw_3840.jpg?h=eb5d2f79e80e6e38974d5dcc8ac97f4a)
Client: REIGN Performance Training (Personal Fitness)
Project: Brand Identity
Role: Designer
Concept: Create a logo for a personal training business focused on strengthening and improving the athletic performance of their clients. The logo should denote strength and power, and depict a firm foundation and a feeling of "wholeness." It should be relatable, modern bordering on futuristic, legible, and be recognizable from a distance. It should look good large, but also small.
"Oh! And eggplant purple would be cool."