Concept: Using Fifth Third’s newly established brand expression and the color palette for the Preferred vertical, I designed a digital brochure for Preferred Relationship Managers to use in customer-facing sales conversations. The piece clearly communicates the value of Fifth Third Preferred, positioning it as a more personalized banking experience for clients with $100,000 or more in combined deposit and investment assets, and supporting the transition from Consumer to Preferred Banking.​​​​​​​