Client: Marvin Lewis Community Fund
Project: Rebrand (10 year anniversary & beyond)
Role: Art Direction
Concept: Working with a multidisciplinary team of graphic designers, web designers, and a video production team, I was one of three supervisors overseeing the project to redesign the brand identity, collateral, website design, and videos for the nonprofit run by then Cincinnati Bengals coach Marvin Lewis.
The request was that the new logo be something that signified their 10th anniversary, but that could easily be modified in the years to follow. Ultimately, we decided that creating a design system for the logos in their "branded house" was appropriate to cover the many separate but integral pieces of the MLCF organization.
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