Client: Fighting Chickens (Bowling team)
Role: Logo Design
Story: A father and his 12-year-old son approached me after joining a bowling league together.
“We’re not great bowlers, but we want to have style,” the father said.
From that moment on, the real creative director was the kid... and it was a blast. We tossed around ideas.
Why chickens? “They’re cool and unpredictable.”
Was the chicken winning or losing the fight? “Both?”
Why chickens? “They’re cool and unpredictable.”
Was the chicken winning or losing the fight? “Both?”
The result is a logo that’s bold, a little quirky, and guaranteed to get people talking - exactly what they wanted.
