Client: Fighting Chickens (Bowling team)
Role: Logo Design
Story: I was approached by a father and his young son who had decided to join a bowling league as a team. "We're not great bowlers, but we want to have style," the father explained. "No other team has shirts with their own custom logo."
From that point on, the chief decision-maker was a 12-year old - and it was awesome. We discussed approaches - Why chickens? ("They're cool and unpredictable.") Was the chicken winning the fight or losing? ("Both?")
The result is a logo that with a quirky professional style, but can elicit laughter and be a fantastic conversation starter.
